New Year Sale FAQs | Official London Theatre

Will there be another New Year Sale?

Yes! The Official London Theatre New Year Sale is back for 2027, bringing audiences another opportunity to enjoy London’s world-famous West End for less. The sale will feature a fantastic selection of discounted theatre tickets, special offers and exclusive deals, making it easier to find great-value tickets for London shows.

When is the New Year Sale taking place?

The Official London Theatre New Year Sale launches on 5 January 2027. It’s the perfect opportunity to beat the January blues, discover great-value West End theatre tickets and enjoy some of London’s best shows for less. Keep an eye on this page for further details as the launch approaches.

How can I find out more about the New Year Sale?

The best way to keep up to date with the Official London Theatre New Year Sale is to sign up to our mailing list. We’ll share the latest news, sale announcements and details of the theatre discounts and special offers available as soon as they’re confirmed. You can also check back here at OfficialLondonTheatre.com for updates and information about finding cheap theatre tickets in London.

What shows will be featured in the New Year Sale?

We’ll be announcing the shows taking part in the Official London Theatre New Year Sale soon. The sale will feature a selection of West End shows and London theatre productions, with special ticket offers and discounted prices to help you enjoy more theatre for less. Keep checking this page for the latest participating shows and offers.

Where can I buy tickets for the New Year Sale?

For the first time, tickets in the Official London Theatre New Year Sale will be available both online and in person! You can browse and book discounted West End theatre tickets at OfficialLondonTheatre.com, or visit the Official London Theatre Ticket Booth in Leicester Square to buy tickets in person. Whether you prefer to book online or speak to our friendly team at the Booth, there will be more ways than ever to find great-value London theatre tickets.

Is the New Year Sale the same as Get Into London Theatre?

Get Into London Theatre was the name we used to promote previous New Year Sales. This year’s sale is the Official London Theatre New Year Sale, launching on 5 January 2027. Sign up to our mailing list to hear about offers as soon as they’re announced.